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It is always imperative in link building to connect with the most credible websites. These sites would not only provide relevant and valuable linkage but also give you a good edge in achieving a higher page ranking. If you try to think of it, there’s an array of relevant links to your website available. However, relevance and reliability don’t always go together. Some sites may be relevant but do not contain valuable information that can back your own site up. This leads every link builder to a definitive action – to determine relevant as well as reliable sources that would provide the best optimizing results for your site in the end.
Google is one of the prominent search engines link builders try to capture. In line with Google’s mission of organizing the world‘s information and making it universally accessible and useful, as a link builder, it should always be a part of your SEO campaign to ensure that the resources you use in your site are credible and relevant for it to be useful.
One of the basic ways to determine a site’s credibility is looking through its backlinks. You may find domains that end in .gov, .us (or any state abbreviation), .org, and .edu – links that provide credibility to the very sense of the word. Let’s tackle the “.edu” domains specifically and look into how credible they are. Here are some factors regarding .edu link building you need to pay attention to so that Google will love your website.
What’s good about .edu sites?
It is our basic concern to link our page to sites reliable and relevant enough to improve our search engine results ranking. Sites with .edu domains are pages that cater only to authentic facts and proven information. These sites are owned by educational/learning institutions and generally present a credible reputation that upholds the learning and academic progress of their students.
In this context, they are bent to provide absolute facts and resources that would be beneficial to every site visitor. Useless information has no room on the site as this would tarnish their image as a learning resource. Furthermore, they have the most holistic resources that would provide the best help to every student/searcher’s inquiry. Search engines, therefore, give them more weight, and getting this kind of link means having enormous increases in traffic over a period of time compared to normal links.
What’s bad about .edu links?
Because sites with .edu domain are a reliable source of information, you may sometimes tend to be overly eager to link out. Too clouded with their reputation, you failed to consider all the other aspects of good link building measures. Linking to these domains can be bad if link builders are careless to attend to some details.
Yes, the domain is good, no question about that. What would be a relative issue is linking to the said site without weighing if it’s relevant to your own or not. It’s like owning a website about basement dehumidifiers that links to an art school. You got a link but it may not be helpful at all. Moreover, there are sites with this domain that do not have an updated publishing. You should consider that link building is all about trending. You have to delve into what is new and what people are talking about. A stagnant website cannot do much for your site’s benefit. As much as they are reliable sources of information, there are still queries that they’d fail to answer. If it leaves you hanging with questions after reading the site’s content, then take it as your cue that this page may not be that reliable as you may think.
What’s Ugly About .edu Sites?
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The reliability of .edu domains goes both ways. In the competitive league of online campaign, everyone is trying to knock each other, especially if you are a direct competition. Some website link building services can go to great extent just to come up with the most reliable linkage and catapult their sites on top of the search engine listing. Unorthodox approaches to boost link building efforts is the trade of the pack. And, the .edu domains are always the downright target.
Why? With the kind of reputation tucked under its belt, there is little probability of a mistake or a resource fallacy. Some resort to buying these links just to associate it to their own page. This is the easy way out of gaining a trustworthy content plus edging out the competition. But, with the advent of advanced search engine algorithms, it is always easy to sort out the rotten ones. That’s the wonder of SEO.
It is rather tasking to lay out an effective link building action, but reliable domains such as .edu will be of great help for you to achieve higher page rankings. You just need to analyze the pros and cons for you to score high. Using .edu will go a long way, that is if you use it effectively. By doing it the right way, there’s a huge chance that Google will take notice and eventually love your website.
Need help with it? Hire a link builder who can help you find .edu sites that are highly relevant and reliable to your website!